Entering The 4th Dimension
Ever wanted to be seen on the big screen? Or perhaps be spotted in a swanky hotel? You can with location-based media! Location-based media is any digital place-based advertising that you may see in...
View ArticleA Parallax Effect in Mobile Marketing
There is a parallax effect in mobile marketing in the United States today. Despite the perception that the technology, tools and applications are brand new and on the cutting edge of invention, the...
View ArticleThe Power of Online Video
Online video used to be a very simple thing: it was YouTube, or maybe newscasts that you watched because you wanted to see a local car chase. As broadband increased every user’s bandwidth, computers...
View ArticleEconomics of the Ad Exchange: Why You’re Probably Getting More Premium...
There are three main ways an online media buyer can effectively buy media: 1) direct to publisher 2) through a network or 3) through an exchange. Each offer its own drawbacks and benefits. For example,...
View Article
More Pages to Explore .....