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Entering The 4th Dimension

Ever wanted to be seen on the big screen?  Or perhaps be spotted in a swanky hotel?   You can with location-based media!  Location-based media is any digital place-based advertising that you may see in...

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A Parallax Effect in Mobile Marketing

There is a parallax effect in mobile marketing in the United States today. Despite the perception that the technology, tools and applications are brand new and on the cutting edge of invention, the...

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The Power of Online Video

Online video used to be a very simple thing: it was YouTube, or maybe newscasts that you watched because you wanted to see a local car chase. As broadband increased every user’s bandwidth, computers...

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Economics of the Ad Exchange: Why You’re Probably Getting More Premium...

There are three main ways an online media buyer can effectively buy media: 1) direct to publisher 2) through a network or 3) through an exchange. Each offer its own drawbacks and benefits. For example,...

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